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Alexa Rank is an important metric of your website that you should never neglect. Improvement of Alexa Rank is an indication of content being developed and receiving by the audience well.
Also, the website with an Alexa Rank less than a million will qualify to submit queries on HARO as a journalist. So, what actually is this Alexa Rank? Let’s dig deep.
Alexa Rank is a measure of your website popularity. To say simply, this single metric can decide your website’s worth. This is the first and most important metric people see while buying your website.
Alexa Rank provides a quick summary of your website performance comparing to all other sites on the web.
The website with the highest combination of unique visitors and page views is given rank 1 and the next highest combination of both will be given rank 2 and this continues.
So, if your website has a good number of unique visitors and views, your site will be ranked well and if it has low unique visitors and views, the Alexa Rank will be in millions or trillions, which is actually very bad for your site.
The official website of Alexa states “Alexa’s Traffic Ranks are based on the traffic data provided by the users in Alexa’s global data panel over a rolling 3 month period”.
The Alexa Rank is determined by the traffic to your website from visitors who have the Alexa Traffic Rank extension enabled in their browser.
There are many tools over the internet to check the Alexa Ranking of your website or any other websites. You can go with the ‘Alexa Rank Checker tool’ which was introduced by Alexa official website.
i.e., alexa.com. Using this tool, you can even check the Alexa Rank of bulk websites at a time!
Also, there are many websites that can provide exact Alexa Rank of the website along with web traffic reporting.
Alexa is actually a toolbar that needed to be installed in a web browser. Once the toolbar was installed, Alexa will have access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web.
Alexa blog says that Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data taken from it, Alexa estimates the number of visitors to all sites on the Internet.
Alexa Rank helps you get tons of traffic thus income, if it was improved. Not only to determine website worth, but Alexa Rank will actually help increasing your website’s worth through different techniques.
After you have passed one million mark, you can submit queries on HARO as a journalist, which is the main benefit of improving Alexa Rank.
HARO (Help a Reporter Out) is a FREE online service that connects journalists to the general public. It allows journalists to acquire quotes from people with expertise in a specific field.
Once you join HARO, you can sign up as a ‘source’ to receive emails 3 times a day which contain a list of approved journalist queries.
By joining as a ‘journalist,’ you can submit a query that will be sent out to the email list of 800,000+ people who have signed up as sources.
Through HARO, you can gather a number of quotes from Experts and can create a beautiful content that gets many social shares, which in turn acquires a lot of backlinks.
The links help you build your website’s domain authority which can make your webpage rank higher for the targeted keywords. Altogether, increases the online visibility of your business, henceforth your business runs in profits.
No. Alexa only shows historical global ranks for sites in the top 1 million. For the sites outside million, Alexa does not show any history ranks, either country-wide or global.
This happens as it is hard for Alexa to get the data for those websites who are out of top million, as the data will be scarce. When the data is limited for a website, and Alexa try to rank it, it could be misleading due to fluctuations.
Earlier, Alexa tried to show the historical ranks outside one million, but it failed to provide helpful insights, thus withdrawn the idea.
Improving Alexa Rank will totally depend on your hard work on creating unique content, acquiring quality backlinks, and a good number of views.
Regular work on your website improves your website performance, thus Alexa Rank. So, there is no particular time limit for Alexa Rank getting improved.
It is everyone’s goal to hit an Alexa Rank of less than a million as fast as possible and you have different ways to do that!
Downloading the Alexa Traffic Rank Browser Extension and installing it on your Google Chrome helps web to be a better place for everyone by contributing the traffic information that Alexa provides.
By doing this, you are not only helping people but also your website. You can even observe a huge difference in the website rank, after installing the browser extension.
It is important to create unique and relevant content that impresses people. For sure, your content will go viral, if it has the ability to attract people, and so your Alexa Rank will be improved.
A single blog with high-quality content will drive tons of traffic to your site. Then imagine what can a few such blogs published on your website do? They can do miracles! There is no surprise if your website’s Alexa Rank sees a drastic positive change.
Building high-quality backlinks is highly important to attract organic traffic which in turn improves Alexa Rank of a website. Acquiring links from authoritative sites of same niche is what we called high quality backlinks.
Even 1 or 2 of links from authoritative sites will do enough good to your website by attractive a huge traffic.
Though you have different ways to improve your website, social media plays a different yet big role in improving your website performance, therefore Alexa Rank.
Share your content on popular social media platforms which gains you more traffic. Installing social plugins on your site will make your work easy. And you know increasing traffic improves Alexa Rank, as usual.
So, these are some of the important steps you should consider to improve the Alexa Rank of your website. Keeping an eye on overall website performance will help you improve the rank even more.
Though your website is a new one, you can follow all the above techniques which will easily increase the Alexa Rank of your website.
It doesn’t matter if your website is a new or old one, publishing unique content, installing Alexa traffic rank browser extension, building high-quality backlinks, and social media promotion will help you reach heights when it comes to Alexa Rank.
Maybe your site traffic is getting better, but not better than other websites that are ranking better than you. To say simply, the Alexa Traffic Rank ranks your site relative to all other sites in the world.
Let’s imagine you are in a running race and at the second place. You are in a good position but not in the first place because another person or your competitor is performing better than you!
So, even your site is getting good traffic, your competitors are getting even better traffic, which is making your rank get worse.
Remember, the standard Alexa Traffic Rank is the global Traffic Rank, but not the country one. The country traffic rank is extra, and can only be displayed if there is enough data.
So, if there is no country traffic rank for your website, Alexa traffic panel do not have sufficient data regarding your website.
Is there any connection between Alexa Rank and SEO? Yes. Actually, SEO helps improving your Alexa Rank. Alexa Rank improves when your website traffic gets improved.
Then when does your website traffic get improved? It gets improved when you perform a better SEO.
It is not like only SEO can improve website traffic, but it is one of the most important factors that one should not neglect. So, yes, Alexa Rank and SEO are greatly connected!
No. Alexa Rank is unrelated to Google Search Engine Ranking, as Google has its own algorithm for page importance. Many websites that have good Alexa Rank has bad Page Rank and vice versa.
No, you can’t do that! Alexa has the traffic engineers who constantly review the traffic data they receive from the users and remove all the attempts of manipulations.
So, there is no way to cheat Alexa Rank, instead, you should work hard to achieve a good rank.
Alexa Rankings is based on the past three months of global traffic measured from the global traffic panel of Alexa. If your website is not getting any Alexa Ranking, Alexa has no information regarding your website for the past three months.
In case, the website is new, it may not be under Alexa radar yet. So, soon with time, you can gain Alexa Rank by working hard and consistent.
Alexa Rank has the capability to show a negative effect on the progress of your business, if you don’t care about it. So, we stress that achieving a favorable Alexa Rank should be in your priority list!